Vans has been making its iconic red skateboard sticker for years. We made a sticker to promote the event for skaters to put on their boards. The stickers will be distributed at local Vans stores.
Long live the Pros
Concept, Art Direction
2020 Gold Addy Award-Winning Campaign
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Our challenge was to differentiate the Vans Pro Classics from regular ol’ Vans through highlighting their durability as a skating shoe.
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Skaters never grow up, so they need a shoe that will last as long as their skating career.
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Through an integrated campaign, we reached skaters where they frequent most: online and outside.
Social Ad
Skate With the Pros Event
Our event, Skate with the Pros, sends members of the Vans Skate Team to their hometowns to show new skaters how it’s done. The event features a skate ramp in the shape of a pair of Vans Pro Classics. We will encourage attendees to wear their Pros while skating with the pros.
Skate With the Pros Flyer
The event is promoted through guerrilla flyers in skateparks throughout the chosen cities. We believe promoting the event in the places skaters frequent will make it feel exclusive for skaters.
