Concept, Art Direction
Rowdy Magazine: Fundraiser/Awareness Campaign
Oui’d
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Two-thirds of Americans support the legalization of marijuana, but anti-marijuana laws disproportionately affect communities of color.
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To help end this injustice we created the 420 Fresh campaign, donating 50% of all profits to the Last Prisoner Project, a criminal-justice-based organization aiming to reimagine our disproportionate drug policies and racially discriminatory incarceration practices.
Our candle and lighter celebrate the enjoyment of weed through comparing it to fresh produce.