White Claw Party Pack
Concept, Creative Direction
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Design new packaging that has more than two uses for the consumer of a well-known product.
Target Audience: college students and young adults between the ages of 21-30 looking for ways to have fun with their friends at home.
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White Claw's Party Pack provides games to play with friends without going to bars.
During the height of the pandemic, college students and young adults were searching for fun ways to get together with friends at home.
Introducing: White Claw Party Pack, an exclusive pack for hard-working students with innovative ways to unwind with close friends after a long week of studying. When students buy their packs of White Claws, they leave the store with a board game, playlist options and a card game to get the party rolling.
Outside the box
The Party Pack packaging stays true to the iconic White Claw packaging while making sure that it is distinct. Recognizable flavors are given new names that coincide with categories for the card game on the back of the box.
It's what's on the inside that counts
The Party Pack includes a board game, playlists and cards that provide the consumer and their friends with all they need for a fun night.
Card game
Quiz with scannable playlists inside the box
Board game
